.persona-health{--persona-accent: #4ECF9C;--persona-accent-soft: rgba(78, 207, 156, .12)}.persona-social{--persona-accent: #9B6DD7;--persona-accent-soft: rgba(155, 109, 215, .12)}.persona-celebrations{--persona-accent: #E87C5E;--persona-accent-soft: rgba(232, 124, 94, .12)}.persona-kids{--persona-accent: #F5C842;--persona-accent-soft: rgba(245, 200, 66, .12)}.persona-hero{position:relative;min-height:var(--hero-min-height);display:flex;align-items:center;justify-content:center;overflow:hidden}.persona-hero-bg{position:absolute;inset:0;z-index:1}.persona-hero-bg img{width:100%;height:100%;object-fit:cover}.persona-hero-overlay{position:absolute;inset:0;z-index:2;background:linear-gradient(180deg,#1a141280,#1a14124d 40%,#1a1412bf)}.persona-hero-content{position:relative;z-index:3;text-align:center;max-width:800px;padding:var(--space-8)}.persona-hero-label{font-family:var(--font-body);font-size:var(--text-small);font-weight:500;letter-spacing:.25em;text-transform:uppercase;color:var(--persona-accent, var(--color-burnt-caramel));display:block;margin-bottom:var(--space-3)}.persona-hero-title{font-family:var(--font-display);font-size:clamp(2.5rem,8vw,5rem);font-weight:500;line-height:1.05;color:var(--color-warm-white);margin-bottom:var(--space-5)}.persona-hero-title .highlight{color:var(--persona-accent, var(--color-burnt-caramel));font-style:italic}.persona-hero-subtitle{font-family:var(--font-body);font-size:1.25rem;color:#faf9f7e0;line-height:1.7;margin-bottom:var(--space-8)}.persona-values{background:var(--color-cream);padding:var(--space-24) 0}.persona-values-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(240px,1fr));gap:var(--space-6);margin-top:var(--space-12)}.value-card{background:var(--color-warm-white);border-radius:var(--radius-lg);padding:var(--space-10);text-align:center;border:1.5px solid transparent;transition:border-color var(--transition-base),box-shadow var(--transition-base)}.value-card:hover{border-color:var(--persona-accent, var(--color-soft-sand));box-shadow:var(--shadow-md)}.value-icon{font-size:2rem;margin-bottom:var(--space-5);display:block}.value-card h3{font-family:var(--font-display);font-size:var(--text-h3);color:var(--color-warm-black);margin-bottom:var(--space-3)}.value-card p{font-size:var(--text-small);color:var(--color-text-secondary);line-height:1.7}.persona-picks{padding:var(--space-24) 0;background:var(--color-warm-white)}.persona-picks-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(250px,1fr));gap:var(--space-6);margin-top:var(--space-12)}.pick-card{border-radius:var(--radius-lg);overflow:hidden;background:var(--color-cream);transition:transform var(--transition-base),box-shadow var(--transition-base)}.pick-card:hover{transform:translateY(-4px);box-shadow:var(--shadow-lg)}.pick-card-image{position:relative;aspect-ratio:1 / 1;overflow:hidden}.pick-card-image img{width:100%;height:100%;object-fit:cover;transition:transform var(--transition-slow)}.pick-card:hover .pick-card-image img{transform:scale(1.06)}.pick-badge{position:absolute;top:var(--space-3);left:var(--space-3);background:var(--persona-accent, var(--color-burnt-caramel));color:var(--color-warm-white);font-family:var(--font-body);font-size:var(--text-micro);font-weight:500;letter-spacing:.08em;padding:var(--space-1) var(--space-3);border-radius:var(--radius-full)}.pick-card-info{padding:var(--space-5)}.pick-card-info h4{font-family:var(--font-display);font-size:1.15rem;color:var(--color-warm-black);margin-bottom:var(--space-2)}.pick-card-info p{font-size:var(--text-small);color:var(--color-text-secondary);line-height:1.6;margin-bottom:var(--space-3)}.pick-card-info .pick-price{font-family:var(--font-display);font-size:1.1rem;color:var(--color-warm-black);font-weight:500}.persona-proof{position:relative;padding:var(--space-24) 0;overflow:hidden}.persona-proof-bg{position:absolute;inset:0;z-index:1}.persona-proof-bg img{width:100%;height:100%;object-fit:cover;filter:blur(5px)}.persona-proof-overlay{position:absolute;inset:0;z-index:2;background:#1a1412d9}.persona-proof .container{position:relative;z-index:3}.persona-proof-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:var(--space-6);margin-top:var(--space-12)}.proof-card{background:#faf9f70f;border:1px solid rgba(250,249,247,.1);border-radius:var(--radius-lg);padding:var(--space-8);transition:border-color var(--transition-base)}.proof-card:hover{border-color:var(--persona-accent, rgba(250, 249, 247, .25))}.proof-card p{font-family:var(--font-body);font-size:1rem;color:#faf9f7d9;line-height:1.7;margin-bottom:var(--space-5);font-style:italic}.proof-author{display:flex;flex-direction:column;gap:var(--space-1)}.proof-name{font-weight:600;font-size:var(--text-small);color:var(--color-warm-white)}.proof-role{font-size:var(--text-micro);color:var(--persona-accent, var(--color-burnt-caramel));letter-spacing:.05em}.persona-cta{position:relative;min-height:50vh;display:flex;align-items:center;justify-content:center;overflow:hidden}.persona-cta-bg{position:absolute;inset:0;z-index:1}.persona-cta-bg img{width:100%;height:100%;object-fit:cover}.persona-cta-overlay{position:absolute;inset:0;z-index:2;background:linear-gradient(180deg,#1a141299,#1a1412cc)}.persona-cta-content{position:relative;z-index:3;text-align:center;max-width:650px;padding:var(--space-12) var(--space-8)}.persona-cta-content h2{font-family:var(--font-display);font-size:var(--text-h1);color:var(--color-warm-white);margin-bottom:var(--space-4)}.persona-cta-content p{font-size:1.1rem;color:#faf9f7cc;line-height:1.7;margin-bottom:var(--space-8)}.persona-highlight{padding:var(--space-24) 0}.persona-highlight.alt-bg{background:var(--color-cream)}.highlight-grid{display:grid;grid-template-columns:1fr 1fr;gap:var(--space-8);margin-top:var(--space-12)}.highlight-card{padding:var(--space-10);border-radius:var(--radius-xl)}.highlight-card.positive{background:var(--persona-accent-soft, rgba(78, 205, 156, .1));border:2px solid var(--persona-accent, rgba(78, 205, 156, .3))}.highlight-card.negative{background:#dc50500f;border:2px solid rgba(220,80,80,.2)}.highlight-card h3{font-family:var(--font-display);font-size:var(--text-h3);color:var(--color-warm-black);margin-bottom:var(--space-5)}.highlight-card ul{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:var(--space-3)}.highlight-card li{font-size:var(--text-body);color:var(--color-text-secondary);line-height:1.6;padding-left:var(--space-6);position:relative}.highlight-card.positive li:before{content:"✓";position:absolute;left:0;color:var(--persona-accent, #4ECF9C);font-weight:700}.highlight-card.negative li:before{content:"✗";position:absolute;left:0;color:#dc5050;font-weight:700}.persona-steps{padding:var(--space-24) 0;background:var(--color-warm-white)}.steps-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(220px,1fr));gap:var(--space-8);margin-top:var(--space-12)}.step-card{text-align:center;position:relative}.step-number{font-family:var(--font-display);font-size:3rem;color:var(--persona-accent, var(--color-burnt-caramel));opacity:.25;line-height:1;margin-bottom:var(--space-3)}.step-card h3{font-family:var(--font-display);font-size:1.2rem;color:var(--color-warm-black);margin-bottom:var(--space-2)}.step-card p{font-size:var(--text-small);color:var(--color-text-secondary);line-height:1.6}@media(max-width:900px){.persona-values-grid,.persona-picks-grid,.persona-proof-grid{grid-template-columns:1fr 1fr}.highlight-grid{grid-template-columns:1fr}}@media(max-width:600px){.persona-values-grid,.persona-picks-grid,.persona-proof-grid,.steps-grid{grid-template-columns:1fr}.persona-hero-title{font-size:clamp(2rem,10vw,3rem)}.persona-hero-subtitle{font-size:1rem}}